Builder and Investor passionate about purpose-driven products, services and features.

Hi! I'm Rehaab - a designer-turned-investor with a background spanning product, strategy, and early-stage venture.

Trained in UX and shaped by experience at BCG and as an MBA in Finance at Wharton, I’ve worked across venture investing and company-building roles, with a focus on helping founders move from idea to execution. I’m especially drawn to the zero-to-one stage: doing customer research, planning customer journeys, refining concepts, testing go-to-market, and supporting founders as they turn insight into product and traction.

I thrive in incubation environments where creativity, experimentation, and founder collaboration come together to build purpose-driven companies from the ground up. Specifically, I love working in collaborative, humble and intellectually curious team environments.

I'm currently passionate about learning about the the ways AI and design can intersect, and the ways AI can be used to supercharge product building. Aside from the technicals, I am an avid non-competitive Topgolfer, a green-run skiier, a serial hobbyist, and someone who loves to host friends and family.

SELECTED PROJECTS

HEALTHCARE TECHNOLOGY | BEHAVIOURAL DESIGN AND PRODUCT DESIGN

"Move and Earn" with Vezeeta

Headquartered in Cairo, Vezeeta is one of the Middle East's largest HealthTech startups - with a suite of HealthTech offerings ranging from a "doctor booking" service, to an ePharmacy and a Clinic Management System. This project looks at a the design of a new feature for patient acquisition and engagement - and explores how I approached this problem space as a Lead UX/UI Designer.

RETAIL | HEALTHCARE TECHNOLOGY | WEB APP

Designing for dietary restrictions

This project is designed with Woolworths Supermarkets - the largest supermarket chain in Australia.

Woolworths was looking for a way to innovate the current supermarket experience. Through research, we found an underserved segment were customers with dietary needs - and thus conducted an end-to-end research and design project to address this.

HEALTH TECHNOLOGY | USER RESEARCH, PRODUCT DESIGN AND PROTOTYPING

Healing trauma with design

This project is an extensive research study and analyses of the impacts of trauma on individuals, and then designing an interactive product to aid victims. Trigger warning: This project deals with sexual violence, assault, and other themes which may be disturbing for some individuals.

ADVERTISING | CONCEPT DESIGN AND PROTOTYPING

Autonomous Drones for Advertising

This project was a concept design for using autonomous drones for the use of advertising - specifically tailored towards small businesses.

MUSEUMS | SERVICE DESIGN AND CUSTOMER JOURNEYS

Mapping the Museum Experience

For Sydney Observatory, we conducted a customers journeys project to map and understand the existing experience of museum visitors, alongside their expectations. This project has a strong focus on ethnography, service design, and customer journeys.

GOVERNMENT | INCUBATION | MOBILE APP

Reigniting Saudi Tourism

Working with the Saudi Commission for Tourism and Hospitality (SCTH), we built a "Journeys Lab", where we looked at how to innovate the Saudi Tourism experience for potential travellers to the Kingdom. Note: Since this project was for a government client, some details have been "sanitised" for confidentiality reasons.

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Credits:

Illustrations: Notionly on Figma Website made with ❤️ by Rehaab through Typedream.