Projects A selection of my work for viewing
As many designers will say, my work can not be completely bucketed into any category. I've done user research, service design, customer journeys, product strategy, strategic design, and user interface design, and of course visual design work. I've attempted to present and detail some of my "end to end" projects here - but I'm happy to talk about some of my other work if you're interested in anything else specifically.
SELECTED PROJECTS
HEALTH AND WELLBEING | USER RESEARCH, PRODUCT DESIGN
Healing trauma through design
This project is an extensive research study and analyses of the impacts of trauma on individuals, and then designing an interactive product to aid victims. Trigger warning: This project deals with sexual violence, assault, and other themes which may be disturbing for some individuals.
GOVERNMENT | DIGITAL TRANSFORMATION AND SERVICE DESIGN
Reigniting Saudi Tourism
Working with the Saudi Commission for Tourism and Hospitality (SCTH), we built a "Journeys Lab", where we looked at how to innovate the Saudi Tourism experience for potential travellers to the Kingdom. Note: Since this project was for a government client, some details have been "sanitised" for confidentiality reasons.
RETAIL | USER EXPERIENCE AND USER INTERFACE DESIGN
Designing for dietary restrictions
This project is designed with Woolworths Supermarkets - the largest supermarket chain in Australia.
Woolworths was looking for a way to innovate the current supermarket experience. Through research, we found an underserved segment were customers with dietary needs - and thus conducted an end-to-end research and design project to address this.
HEALTHCARE TECHNOLOGY | BEHAVIOURAL DESIGN AND PRODUCT DESIGN
"Move and Earn" with Vezeeta
Headquartered in Cairo, Vezeeta is one of the Middle East's largest HealthTech startups - with a suite of HealthTech offerings ranging from a "doctor booking" service, to an ePharmacy and a Clinic Management System. This project looks at a the design of a new feature for patient acquisition and engagement - and explores how I approached this problem space as a Lead UX/UI Designer.
ADVERTISING | CONCEPT DESIGN AND PROTOTYPING
Autonomous Drones for Advertising
This project was a concept design for using autonomous drones for the use of advertising - specifically tailored towards small businesses.
MUSEUMS | SERVICE DESIGN AND CUSTOMER JOURNEYS
Mapping the Museum Experience
For Sydney Observatory, we conducted a customers journeys project to map and understand the existing experience of museum visitors, alongside their expectations. This project has a strong focus on ethnography, service design, and customer journeys.
